Private label cosmetics offer brands and startups an efficient way to launch products with minimal investment, focusing on quality and innovation while …
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business strategy
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BoAt’s disruptive journey exemplifies the power of a customer-centric D2C model,innovative marketing, and a product portfolio tailored to Indian sensibilities. This case …
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Explore how Bollywood actresses’ timeless charm impacts brand endorsement, showcasing their influence and style in the advertising industry, shaping consumer perceptions and …
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Dive into the diverse business models shaping EV adoption in India. From micro-mobility solutions to ride-hailing services, the landscape is evolving to …
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An article on How India’s Coffee King established multiple coffee chains across India and what events led to the decline of a …
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In a Changing World, Businesses Adapt: Remote Work Transforms Strategies and Productivity. As offices shift online, companies and employees must rethink their …