Remember the electrifying moment when the Indian Team clinched the 2023 Asian Kabbadi Championship for the fourth time? Or that viral clip of the Indian esports team dominating the international stage? These are just glimpses of a emerging sports revolution happening in sports ecosystem.
For decades, cricket has reigned supreme in India. But the winds of change are blowing. A recent report by Google and Deloitte, ‘Think Sports: Unlocking India’s $130B Sports Potential’, reveals more Indian now follow multi sports. The trend is transforming and is also inspiring a culture of health and fitness across India
At sports News of TrendVisionz, we’re passionate about keeping you ahead of the curve. As a sports fan, if you’re curious about the sports leagues and the digital transformation in India’s sporting landscape. You’ve come to the right place.
Join us as in this in-depth exploration, as we delve into the world of Indian sports. Exploring the factors driving non-cricket sports, the impact they’re having, and what the future holds.
Also Read:
- India At The Olympics: Unwavering Quest For Olympic Gold
- How will India’s ICC T20 Championship Win reshape the Cricket World?
- IPL 2024: Demystifying the Ever-Profitable Business Model
The Perfect Storm: Factors Driving Multi-Sport Fandom in India
India is witnessing a sporting revolution where emerging sports are gaining immense popularity. This shift is diversifying the sports ecosystem and redefining fandom beyond cricket.
Cricket will continue to have the biggest say when it comes to all things commercial in the Indian sporting landscape. However, the industry is headed towards interesting times as we see emerging new IPs in the non-cricketing spheres.
– Mustafa Ghouse, General Partner, Centre Court Capital
1. Digital Transformation in Sports
Digital platforms are revolutionizing how Indian sports are consumed, making sports content accessible to everyone. The emergence of professionally managed sports leagues has played a pivotal role in driving the digital transformation of sporting events.
- Live Streaming and On-Demand Content: Platforms like Hotstar and SonyLIV allow fans to watch sporting events on their own schedule. This has resulted in increase engagement with non-cricket sports like Kabaddi and football.
- Social Media Engagement: Social media is revolutionizing sports by providing real-time updates, live interactions, and engaging content. Platforms like Instagram, TikTok, and Twitter connect fans with athletes and leagues. This fostering deeper engagement and amplifying the reach of emerging sports globally.
- Gen Z’s Digital-First Approach: The Zoomers are redefining how sports are consumed, driven by their preference for highly visual and interactive digital platforms. According to The 2024 Social Media Content Strategy Report, 91% of Gen Z users are active on Instagram, while 86% engage with TikTok. This makes these platforms the go-to hubs for this generation. The demand for personalized, bite-sized content is shaping fan experiences.
Technology is bridging the gap between fans and their favourite emerging sports. Digital transformation continues to be a game-changer for India’s sports ecosystem.
2. Professional Sports Leagues
The rise of professional sports leagues has elevated non-cricket sports by creating excitement and drawing massive audiences.
- Pro Kabaddi League (PKL): This league has rebranded Kabaddi as a thrilling spectator sport, blending tradition with high-energy competition.
- Indian Super League (ISL): Football’s rise in India owes much to the ISL, which has injected professionalism and showcased both homegrown and international talent.
- Esports: Competitive gaming tournaments have captivated millions. India is a gaming powerhouse with 590 million gamers. The number is increasing by 20%. In India esports resonates strongly with Gen Z and Millennials. The non-cricketing sports thrives on streaming platforms like YouTube, Twitch, and Facebook. Gaming providing easy access to fans and creating vibrant online communities.
These sports leagues ensure that emerging sports reach broader audiences. And at the same time setting new standards of competition and entertainment.
3. Grassroots Development
Grassroots initiatives are the foundation for nurturing talent and creating a sustainable pipeline for multi-sports growth.
- Infrastructure Investments: Programs like Khelo India have improved access to facilities and coaching for young athletes.
- Inclusivity in Sports: Grassroots initiatives encourage participation across regions, genders, and age groups.
With these efforts, non-cricket sports are cultivating the next generation of stars and expanding their sports fans.
4. Sports Infrastructure Transforming
The development of world-class sports infrastructure in India is driving the growth of emerging sports.
- Modern Training Facilities: New training centers and academies are equipping athletes with cutting-edge resources to excel in non-cricket sports.
- Stadiums and Arenas: Advanced venues for sports like football, Kabaddi, and badminton are enhancing the fan experience and boosting the popularity of sporting events.
- Grassroots Impact: Infrastructure projects are expanding access to sports in rural and urban areas.
India has witnessed a spurt of growth in sports infrastructure development in recent years. This will have a strong impact on the state of sports in the long run. Policy support from the government will also benefit investment into sports infrastructure via the public-private-partnership model- B. K. Goenka, President, ASSOCHAM
By empowering athletes and creating opportunities for multi-sports, India’s investment in infrastructure is setting the stage for sustained growth in the sports industry.
5. Evolving Media Coverage
Enhanced media coverage of sporting events is shining a spotlight on emerging sports. This generates visibility and enthusiasm.
- Highlighting Non-Cricket Sports: Platforms are increasingly covering niche sports like Kho-Kho and badminton, providing fans with diverse content.
- In-depth Sports News: Detailed analyses and player stories enrich the fan experience, building emotional connections with sporting events.
The awareness and interest in multi-sports is driving the growth of India’s sporting landscape. The rise of emerging sports in India is a testament to the country’s evolving sports ecosystem. As more sports fans embrace multi-sports, the future of Indian sports looks more inclusive.
The Numbers Speak for Themselves
The numbers speak for themselves. As that Google-Deloitte report highlighted, a whopping 90% of Indian sports fans now follow multiple sports. India’s sports landscape is undergoing a paradigm shift.
The report projects the market’s estimated value to soar to an impressive $130 billion by 2030. This rise of multi-sport fandom is a testament to India’s evolving sports ecosystem. And this is just the beginning!
These impressive figures are the result of a dynamic blend of structural and economic factors driving the evolution of India’s sports industry. Let’s explore the key contributors fueling this growth.
Key Drivers of Growth in India’s Sports Industry
The phenomenal rise in India’s sports industry can be attributed to key factors such as:
- Significant Growth in Multi-Sports Viewership: A shift towards diverse sports preferences has broadened audience engagement.
- Participation in Healthier Lifestyles: The growing emphasis on fitness has boosted sports participation and viewership.
- Digital Adoption: Technological advancements and digital platforms have made sports more accessible.
- Increased Discretionary Incomes: Improved financial conditions allow more people to invest time and money in sports.
- Government Support: Major budget allocations and programs like Khelo India and TOPS have strengthened the sports ecosystem.
These combined tailwinds have driven investor interest and expanded the sports economy in India.
Emerging Sports Taking Centre Stage
India’s sporting ecosystem is undergoing a transformative shift. The focus has shifted to traditional games like Kabaddi and Kho-Kho to global phenomena like Football and Esports. The diversity of Indian sports is gaining popularity thanks to media coverage. Let’s explore the growth story of Indian non-cricket sports which is capturing the hearts of Indian fans.
Kabaddi: Contact Team Sports
Kabaddi, a traditional Indian sport with deep cultural roots, is making a remarkable comeback. The Pro Kabaddi sports League has played a pivotal role in this revival, transforming Kabaddi from a rural pastime into a thrilling spectator sport.
With its blend of athleticism, strategy, and raw energy, Kabaddi is attracting a new generation of fans and establishing itself as a major player in the Indian sports ecosystem.
Football: The Global Team Sports
World’s most popular sports, Football, is also making rapid strides in India. The Indian Super League has injected a new level of professionalism and excitement for the sporting event. The growing popularity of European football leagues, especially the English Premier League and La Liga, further fuels the football frenzy.
Indian women football players are driving inclusivity in sports by breaking stereotypes and inspiring participation across genders. Ashalata Devi’s stellar leadership in Indian women’s football highlights the growing contribution of female athletes. Women team’s success has propelled football as a prominent emerging sports in India.
Football’s rising acceptance across all genders is enhancing its visibility. Media coverage and inspiring performances are fueling its rise as an emerging sport.
Hockey: Rekindling Past Glory
Hockey, once a traditional bastion of Indian sports, is making strides to regain its past glory. India’s Olympic hockey journey is a story of unmatched supremacy, marked by an incredible haul of 12 medals, including an unparalleled record of 8 golds.
Recent successes at the Asian Games, coupled with renewed focus through professional leagues like the Hockey India League (HIL), are revitalizing interest and support for the sport Talented athletes are finding a platform to shine. The rich legacy of the game, and its exciting game play, holds immense potential. Hockey sports fans and enthusiasts are driving efforts to re-establish the sport as a dominant and mainstream fixture in India.
Badminton: Smashing to Success
Badminton in India has established itself as one of most celebrated and fast-growing emerging sports. All thanks to the incredible achievements of its Indian Badminton players on the global stage. Trailblazing the way, Prakash Padukone became the first Indian to reach the coveted World No. 1 ranking. Decades later, Srikanth Kidambi followed in his footsteps, achieving the top spot in April 2018. On the women’s side, Saina Nehwal etched her name in history as the first Indian female to become World No. 1 in April 2015. Nehwal also became the first Indian badminton player to secure an Olympic medal, inspiring millions across the nation.
The sport’s rise can be attributed to its accessibility, growing popularity among youth, and extensive grassroots programs. India’s vibrant badminton ecosystem now boasts world-class training facilities, passionate sports fans. Events like the Premier Badminton League have further fueled its growth, attracting top global players .
With its mix of speed, precision, and intense competition, badminton is no longer just a pastime; it’s a sport that embodies India’s aspirations on the global stage. As this momentum continues, badminton stands poised to become a defining force in India’s sports ecosystem.
| Player Name | Discipline | World Championship Medal |
| Saina Nehwal | Women’s Singles | 2 |
| P. V. Sindhu | Women’s Singles | 5 |
| Prakash Padukone | Men’s Singles | 1 |
| Srikanth Kidambi | Men’s Singles | 1 |
It has inspired a new generation of players and sports fans. Badminton’s accessibility and appeal especially among women, make it a driving force in emerging sports landscape.
Kho-Kho: Reviving Traditions
Kho-Kho, a traditional Indian sport known for its speed, agility, and strategy is on a comeback. Professional Kho-Kho sports leagues is providing a platform for talented athletes and attracting audience.
Fast paced Kho Kho has the potential to become a mainstream sport in India. Kho Kho’s popularity among Gen Z is evident with the Ultimate Kho Kho (UKK) league attracting 41 million viewers in its first season. This make it the third-most-watched non-cricket sports leagues in India after PKL and ISL.
Esports: The Digital Arena Beckons
Esports is another rapidly growing phenomenon in India. The country’s young and tech-savvy population has embraced competitive gaming. Millions tune in to watch professional gamers battle it out in popular titles like PUBG Mobile, Free Fire, and Valorant. India has the potential to become a global esports hub.
Other Rising Stars
Several other sports are also gaining traction in India. Basketball, volleyball, tennis, motorsports, and combat sports are attracting new fans and athletes.
The rise of multi-sports fans and increased media coverage are contributing to the growth.
Digital Transformation and the Sports Fans Experience
The rise of digital platforms is revolutionizing how sports are consumed in India. For a nation historically glued to television screens for live matches. The shift to digital-first consumption is reshaping the sports landscape.
Digital transformation is reshaping sports news consumption. Fans now enjoy instant access and exclusive stories across digital platforms.
Live Streaming and On-Demand Content
Digital platforms like Hotstar, SonyLIV, and JioCinema offer live streaming and on-demand content across devices. Sports Fans no longer have to adjust their schedules for live matches. For any sporting event they stay updated with highlights, replays, and player interviews at their convenience.
Social Media Engagement
Social media platforms play a crucial role in keeping sports fans connected. From behind-the-scenes moments to live updates and player interactions. Social media creates a dynamic environment for fans to engage.
The Gen Z Factor
Gen Z, which constitutes 43% of India’s sports fan base, is driving the digital transformation. Gen Z fans fans spending 20% more timeon non-live content. Highlight reels, analysis videos, and interactive polls are on demand.
Technology-Driven Fan Engagement
Advanced technologies like Artificial Intelligence (AI) are revolutionizing fan experiences. AI-driven algorithms curate personalized content. For example, a Kabaddi fan might receive real-time updates on the Pro Kabaddi League. Or get suggested videos on a star player’s journey. Interactive features, such as augmented reality (AR) filters, fantasy leagues, and live polls, further enhance engagement.
Digital platforms and emerging technologies are reshaping how sports are consumed. They are redefining what it means to be a sports fan in India. The preference ensures that the future of Indian sports fandom is more connected and engaging.
The Impact of Emerging Sports
The rise of emerging sports in Indian sports ecosystem has profound economic, social, and health benefits. From boosting the economy to fostering inclusivity. These non-cricket sports promoting health and fitness are making waves across the nation.
Economic Impact
The Indian sports market is projected to reach $130 billion by 2030. The growth is driven by the growth of sports leagues, sports goods, and the sports technology sector. Investments in emerging sports are creating new opportunities.
This expansion is supported by increased media coverage and sponsorships. The surge in demand for sportswear and equipment is also fuelling the growth of ancillary industries.
Social Impact
Emerging sports are championing inclusivity, diversity, and gender equality. The success of female athletes in sports like badminton and Kho-Kho have inspired a new generation of women.
These games are no longer limited to traditional players. They are encouraging a more inclusive sporting culture.
Health and Fitness
As Indian sports gain prominence, their influence extends to improving public health. The growing popularity of multi-sports and grassroots initiatives is encouraging people to adopt a healthier lifestyle. Sports fans are increasingly inspired to integrate fitness routines into their lives. Thus promoting well-being and reducing lifestyle-related illnesses.
The rise of emerging sports is creating a ripple effect across India’s economy, society, and health. These non-cricket sports are paving the way for a more vibrant and dynamic sports ecosystem.
The Future of Emerging Sports in India
The future of emerging sports in India is brimming with possibilities. Paving the way for the nation to become a global sporting powerhouse. The Indian sports ecosystem is entering a new era of growth and opportunity.
Future Trends and Opportunities
Non-cricket sports are gaining traction. Their potential to attract larger audiences and sponsorships is immense. Sports leagues are raising the bar for fan engagement and professionalism. The demand for sports technology, from performance analytics to fan experiences, is creating lucrative opportunities.
India’s Potential as a Major Sporting Nation
India is well on the path to become a global sporting hub. This is fuelled by a growing passion for multi-sports and an expanding pool of talented athletes. The government is also nurturing grassroots talent and promoting health and fitness nationwide.
The Role of Technology and Investment
Technology is revolutionizing Indian sports. It enables personalized fan experiences, improving athlete performance. Tools like AI-driven analytics and AR/VR applications are making sports more accessible. Private and public sector collaborations are ensuring steady growth. The global investors are recognizing the potential of India’s sports market.
As the landscape of emerging sports evolves, every fan has a role to play. By supporting non-cricket sports, we can collectively drive the growth of India’s sports ecosystem.
Also Read:
- How will India’s ICC T20 Championship Win reshape the Cricket World?
- IPL 2024: Demystifying the Ever-Profitable Business Model
- A New Dawn: Sports For Women Empowerment Leading The Way
FAQ: Emerging Sports in India
How are emerging sports contributing to India’s economy?
Emerging sports drive economic growth by creating jobs in event management, sports technology, and journalism. It also attracts investments for sporting events and infrastructure.
What role does technology play in the rise of emerging sports?
Technology enables digital transformation, offering personalized content, AI-powered fan engagement, and immersive experiences. Indian sports is more accessible and interactive for a digitally driven sports ecosystem.
Conclusion
Indian sports landscape is evolving, with emerging sports rapidly gaining momentum and capturing wider audiences. This growth is fueled by digital platforms, professional sports leagues, and investment in grassroots development.
Sporting events like Kabaddi, Football, Badminton, Kho-Kho, and Esports are drawing significant fan interest across India. The increasing use of digital platforms, especially by Gen Z, is reshaping how sports fans interact with sports. This growth in sports is creating economic opportunities, promoting social inclusion, and encouraging a health and fitness.
The future of emerging sports in India is bright. The digital transformation has the potential to make the nation a global sporting powerhouse.
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About the Author: Anuj Mahajan is a Mass Communication Specialist, ICF Certified Coach & Corporate Trainer. Motivational Speaker / NLP Lifecoach. With expertise spanning filmmaking, business coaching, motivational speaking, blog writing, and authoring, he embodies versatility and mastery across diverse fields.
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